How We Keep the BS Out

Our promise is simple: if it's going into your body or onto your skin, it has to earn its place. Every product is vetted for what actually matters: effectiveness, safety, transparency, and proof it works.

Search
We use advanced AI and expert insight to scan clinical data, sourcing, and global research. We surface real breakthroughs and cut everything else.
Evaluate
Every product goes through a rigorous screening process. We assess safety, scientific credibility, formulation quality, and real-world outcomes.
Monitor
We stay on top of new research and user feedback to make sure every product still earns its spot. If the science changes or results drop, we pull it—no hesitation.

Trusted Curation

We don’t just list products. We hold them to the fire. Every brand goes through real vetting, constant rechecks, and zero tolerance for fluff. If it doesn’t meet our standards for science, safety, and results, it’s out.

We cut through the noise so you can stop wasting time and find what’s actually worth using.

See Brands Who Made the Cut

Find What Works For You

Browse collections built around your goals—fitness, recovery, beauty, tech, supplements, and more. Every product is vetted, every pick meets the bar, so you can shop with confidence.

Break Free From the the Wellness Chaos

We don’t lower our standards to fit the industry. We raise them to protect you. Join Formulai for science-backed products, member pricing, and a personalized plan that only includes what meets the bar.
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