No Noise, Just the Right Brands

We cut the fluff and only carry brands that meet real standards. Clean ingredients, proven performance, and zero gimmicks. From skincare to supplements to wearables, everything here earns its place.
  • Ananday

    Ananday creates eco-friendly yoga tools designed for mindful movement and a cleaner planet. Their products are made from natural, non-toxic, and biodegradable materials so you can practice with purpose. From cork blocks to organic cotton straps and plastic-free mats, every piece is crafted for performance, longevity, and low environmental impact....

    Ananday
  • Apollo Neuro

    Apollo Neuro is a wearable technology that helps your body bounce back from stress—naturally. Developed by neuroscientists and physicians, Apollo uses gentle vibrations to activate your parasympathetic nervous system, helping you feel calmer, more focused, and more in control. No pills. No stimulants. Just smarter stress relief backed by real...

    Apollo Neuro
  • Back Support Systems

    Back Support Systems designs ergonomic tools that do more than ease discomfort—they help realign your spine, improve sleep, and relieve chronic pain at the source. With clinically tested, chiropractor-approved designs made in the USA, their cushions, wedges, and orthopedic sleep supports bring comfort and recovery into your daily routine—without relying...

    Back Support Systems
  • BodyBio

    BodyBio specializes in targeted supplements that support how your body runs at its core. Formulas grounded in real biochemistry—developed in clinical settings and built to optimize brain function, gut performance, cellular energy, and inflammation response. No fluff. Just the raw materials your body actually uses to repair, rebuild, and perform.

    BodyBio
  • DefenderShield

    DefenderShield® is a health and wellness technology company specializing in EMF protection solutions designed to shield people from the potential effects of electromagnetic radiation emitted by everyday devices. Backed by science and developed with input from medical and engineering experts, DefenderShield creates products like phone, tablet, and laptop shields, blue...

    DefenderShield
  • Echo Water

    Echo Water makes hydration smarter. With portable, science-backed solutions like their hydrogen water pitcher, flask, and prebiotic drink mix, Echo helps you turn your daily water routine into a performance upgrade. Their products harness the power of molecular hydrogen—an antioxidant shown to fight oxidative stress, reduce inflammation, and support energy,...

    Echo Water
  • Formulai

    Formulai AI1 is ideal for those seeking a comprehensive, science-driven supplement to support overall wellness, cognitive function, and physical performance. With Formulai AI1, you receive clinically-dosed, bioavailable nutrients that support brain, gut, and immune health, leveraging cutting-edge nutritional science to deliver proven results. Formulai AI1 is formulated for adults seeking...

    Formulai
  • GOT MOLD?

    Got Mold? is the smarter way to uncover hidden threats in your home. Founded by a leading indoor air quality expert, Got Mold? delivers lab-grade mold testing kits you can use yourself—so you can stop guessing, start testing, and take control of the air you breathe. No appointments. No overpriced...

    GOT MOLD?
  • Greco Gum

    Greco Gum is not your average chew—it’s ancient wellness in modern form. Made from 100% pure mastic resin harvested on the Greek island of Chios, this single-ingredient gum strengthens your jaw, supports digestion, and elevates oral health. No plastic. No sugar. No fillers. Just centuries-old performance rooted in nature and...

    Greco Gum
  • Hiya

    Hiya

    Hiya is reinventing children’s vitamins with a cleaner, smarter formula that puts health—not sugar—first. Developed with pediatricians and backed by science, Hiya delivers 15 essential nutrients in a chewable tablet made with zero added sugar, zero gummy junk, and zero compromises. It’s everything kids need and nothing they don’t. Heads...

    Hiya
  • Iron Neck

    Iron Neck is the gold standard in neck strength and injury prevention. Trusted by athletes, physical therapists, and pain specialists, Iron Neck delivers 360° resistance training to build strength, improve mobility, and reduce chronic neck pain—without the strain of traditional equipment. Whether you're recovering, optimizing performance, or protecting your spine,...

    Iron Neck
  • Komuso Design

    Komuso Design helps you calm your mind by changing how you breathe. Inspired by ancient techniques and backed by modern science, their wearable breath tool—The Shift™—helps activate your parasympathetic nervous system through controlled exhalation. It’s not just about mindfulness, it’s about nervous system regulation, stress relief, and reclaiming control in...

    Komuso Design
  • KYPRIS

    KYPRIS is where green science meets high-performance skincare. Born from a commitment to sustainability and self-love, KYPRIS blends cutting-edge actives with wildcrafted botanicals to deliver radiant results—without compromising your health or the planet. Every formula is a celebration of intentional beauty: luxurious, effective, and rooted in both ecological responsibility and...

    KYPRIS
  • Pure Encapsulations

    Pure Encapsulations

    Pure Encapsulations makes supplements without the junk. No gluten, no dairy, no fillers. Just clean, clinical formulas backed by science and trusted by health professionals. Every product is obsessively tested and transparently labeled so you know exactly what you’re putting in your body.

    Pure Encapsulations
  • Raena

    Raena Health is a leading hormone company dedicated to providing high-quality, clean, and effective hormone solutions. With a focus on supporting women through all stages of life, Raena offers a range of products, including bioidentical hormones like progesterone, DHEA, pregnenolone, and natural desiccated thyroid. These products are designed to promote...

    Raena
  • Suntegrity

    Suntegrity delivers what most sunscreens don’t—serious protection without the toxic trade-offs. Born from a personal mission to fight skin cancer with clean science, Suntegrity fuses mineral SPF with skincare-grade ingredients to nourish, protect, and perfect your skin. No chemical filters. No fillers. Just formulas that defend your skin and elevate...

    Suntegrity
  • Thorne

    Thorne is the benchmark for science-driven supplements. Trusted by elite athletes, healthcare professionals, and research institutions, Thorne creates rigorously tested formulas that support everything from foundational wellness to peak performance. With clinical precision and uncompromising quality, Thorne helps you fuel smarter, recover better, and optimize what matters most: your body...

    Thorne
  • Troscriptions

    Troscriptions delivers precision-dosed nootropics in buccal troches that actually work—fast. Developed by clinicians and scientists, their formulas target focus, stress, sleep, and mood with pharmaceutical-grade ingredients and real data behind every dose. No guesswork. No garbage. Just smart support that hits where it matters.

    Troscriptions
  • TUSHY

    TUSHY is on a mission to revolutionize the way you clean your butt. With sleek, affordable bidets that install in minutes, TUSHY brings modern hygiene, environmental responsibility, and a little humor to the bathroom. It’s clean where it counts—better for your body, your wallet, and the planet.

    TUSHY

What Makes a Formulai Brand?

Not every brand earns a spot here. We’ve developed a rigorous vetting process to ensure every product we offer stands up to the highest standard of performance, safety, and integrity. Here’s what we look for:

Backed by Science
Transparent Sourcing & Manufacturing
Proven Performance
Designed for Real Life

Why Formulai?

Most platforms sell everything. We only offer what works. Formulai was built to cut through the chaos of the wellness industry. No more wasting time, money, or energy on products that overpromise and underdeliver. We do the hard work by researching, vetting, and testing so you don’t have to.
1

Curated with Intention

Every brand is hand-selected for quality, science, and integrity.

2

Personalized to Perform

Our AI matches you with products tailored to your goals, your routine, and how you live.

3

Focused on Outcomes

We choose products that deliver real impact, not just a good story.

4

Rooted in Transparency

You’ll always know what you're getting, why it works, and how it fits into your strategy.

Smarter Living Starts with Better Brands

Join Formulai to unlock member-only pricing on vetted, high-performing wellness products. From supplements and skincare to wearables and diagnostics. No guesswork. No gimmicks. Just products that perform.