Fitness & Recovery
Ditch the gimmicks. Fuel your grind and your recovery with tools that actually work. We cut the BS and hook members up with exclusive pricing on products built for real strength, speed, and staying power.
What Makes Our Curation Different?
Built for Results
Every product is chosen to support real gains in strength, mobility, endurance, or recovery. No trends. No wasted space.
Scientifically Validated
Every product is reviewed through the lens of biomechanics, movement science, and real-world performance data. If it doesn't support measurable progress, it doesn’t make the cut.
Engineered for Everyday Training
Reliable, no-nonsense equipment designed to perform through your toughest sessions—again and again.
Personalized to You
Whether you're training for a marathon, hitting PRs, or optimizing recovery, we match your picks to your goals, body, and training style.
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Why It Matters
Progress doesn’t come from hype. It comes from consistency, recovery, and the right tools.
We don’t chase trends. We curate high-performance tools that help you train smarter and bounce back faster. Formulai members get access to the gear and recovery essentials that actually deliver—at prices that don’t mess around.
Less hype. More power. Better results.
Stop Settling. Upgrade Your Fitness Game, and More, for Real.
