A Curated, Personalized Way to Shop for Your Health
Formulai makes it simple to reach your health goals.
We source vetted, science-forward health and wellness brands in one place and pair them with personalized insights so you can shop smarter and with confidence.
How it Works
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Step 1
Take the Formulai Quiz
Share your habits, priorities, and goals. We translate your inputs into a clear plan focused on outcomes you care about.
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Step 2
Get Your Supplement Recommendations
A simple, science-backed plan with vetted products you can trust. Easy to follow and built for consistency. You'll understand what you're taking and why.
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Step 3
Discover Personalized Insights
Your results power a smarter experience. After taking the quiz, every product on the site becomes personal to you. You’ll see insights built around your goals, making it simple to choose what moves you forward.
Shop Smarter With Formulai
Our Standards
Every product on Formulai is evaluated through a science-first lens. We look closely at formulation quality, ingredient selection, and testing standards to determine whether a product earns a place in our marketplace.
Our approach is intentionally selective. We don’t aim to offer endless options or chase trends. We curate products that are thoughtfully formulated, supported by evidence, and designed to be used consistently in real life.
Science-Led Formulation
We prioritize formulations built with scientific intent. That means ingredients are selected based on evidence and purpose.
Evidence Over Trends
We focus on science-backed products designed to support meaningful health outcomes, not short-lived wellness fads.
Third-Party Testing
Products on Formulai are expected to meet third-party testing standards for quality and safety.
Intentional Curation
Our marketplace is curated by design. Instead of endless options, we select from the best. The goal isn’t limitation, it’s confidence in every choice.
Meet AI1: A Smarter Daily Foundation
AI1 is a daily supplement formulated to support whole-body health.
Expertly created by the Formulai team using science-backed and clinically studied ingredients to cover essential support in one formula.
The Team Behind Formulai
Co-Founder, CEO
Michael Shufeldt
Michael is an entrepreneur and investor with a deep passion for health and wellness. He leverages his entrepreneurial expertise and strategic leadership to develop innovative solutions that help others optimize their well-being. Drawing on the precision and dedication he cultivated as an A-10C fighter pilot, Michael applies the same unwavering commitment to his business ventures.
Co-Founder, CMO
John Shufeldt, MD, JD, MBA, FACEP
John is a board-certified emergency physician and entrepreneur with a deep commitment to improving how people access and experience health. With over 30 years in clinical practice and business leadership, he brings a unique blend of medical expertise and operational insight to Formulai. As the visionary behind the newly launched ASU John Shufeldt School of Medicine and Advanced Medical Engineering, John continues to redefine what’s possible in healthcare innovation and education.
Co-Founder, CTO
Nicholas Harris
Nick, CTO of Formulai and author of Elevate Your Health with AI, is a leader in healthtech innovation. He develops advanced AI solutions that integrate genetic, lab, and lifestyle data to deliver personalized, actionable health recommendations, bridging the gap between cutting-edge technology and practical wellness solutions.
VP of Operations
Raquel Roldan
Raquel is a seasoned marketing and merchandising leader with a proven track record in driving brand growth and customer engagement. With extensive experience in omni-channel strategy, eCommerce, and direct-to-consumer marketing, she excels at connecting brands with their target audiences in meaningful ways.
Senior Brand Manager
Tiffany Youtchoko
Tiffany is a strategic leader in project management and brand operations, with a strong background in product marketing and operational excellence. She focuses on optimizing processes, enhancing efficiency, and ensuring seamless execution across teams. With a results-driven approach, she transforms complex challenges into impactful business strategies.
Science-Backed Favorites
Shop all science-backed supplements at Formulai. Every product is carefully vetted for quality, efficacy, and transparency, so you can build a smarter daily routine with confidence. Explore foundational and targeted formulas designed to support real health goals with clarity and trust.
Formulai makes it simple to reach your health goals. With personalized insights and expertly curated products, you get clear, trusted guidance for what works. Smarter health starts here.
Formulai makes it simple to reach your health goals. With personalized insights and expertly curated products, you get clear, trusted guidance for what works. Smarter health starts here.