Better Health Decisions Start with Better Standards

Michael is an entrepreneur and investor with a deep passion for health and wellness. He leverages his entrepreneurial expertise and strategic leadership to develop innovative solutions that help others optimize their well-being. Drawing on the precision and dedication he cultivated as an A-10C fighter pilot, Michael applies the same unwavering commitment to his business ventures.

John is a board-certified emergency physician and entrepreneur with a deep commitment to improving how people access and experience health. With over 30 years in clinical practice and business leadership, he brings a unique blend of medical expertise and operational insight to Formulai. As the visionary behind the newly launched ASU John Shufeldt School of Medicine and Advanced Medical Engineering, John continues to redefine what’s possible in healthcare innovation and education.

Nick Formulai Co-Founder and author of Elevate Your Health with AI, is a leader in healthtech innovation. He develops advanced AI solutions that integrate genetic, lab, and lifestyle data to deliver personalized, actionable health recommendations, bridging the gap between cutting-edge technology and practical wellness solutions.

Anand is a technology and product leader with deep experience building intelligent platforms across healthcare, fintech, and eCommerce. With a strong foundation in AI, machine learning, and scalable systems, he bridges strategy and execution to deliver thoughtful, data-driven solutions. At Formulai, Anand helps transform complex technology into meaningful, user-centered experiences.

Raquel is a seasoned marketing and merchandising leader with a proven track record in driving brand growth and customer engagement. With extensive experience in omni-channel strategy, eCommerce, and direct-to-consumer marketing, she excels at connecting brands with their target audiences in meaningful ways.

Tiffany is a strategic leader with a strong background in project management and brand operations, known for optimizing processes and ensuring seamless execution across teams. She plays a key role in supporting performance marketing initiatives through thoughtful coordination, operational excellence, and continuous improvement. With a sharp eye for detail and efficiency, Tiffany helps transform strategy into action that drives meaningful results.

Suree is a dynamic, performance-driven brand leader with over seven years of experience across health and beauty, spanning DTC, eCommerce, brand, and retail. Known for creating joyful consumer experiences, she brings a strong blend of strategic thinking, operational excellence, and cross-functional collaboration. At Formulai, Suree drives growth by translating insight into action while building meaningful, high-performing brand experiences.

Rachel leads content strategy and creator partnerships at Formulai, transforming evidence-based wellness into high-performing, scroll-stopping stories. With a sharp eye for both creativity and analytics, she builds content systems that drive clarity, engagement, and conversion. Blending strategy with execution, Rachel helps turn meaningful storytelling into measurable growth.

Shannon leads growth and partnerships at Formulai, driving revenue through strategic collaborations, lead generation, and integrated PR initiatives. With a strong foundation in CRM strategy and relationship management, she helps build the systems and insights needed to scale sustainably. By aligning marketing, partnerships, and technology, Shannon strengthens Formulai’s market presence and long-term growth.