Sell Smarter on Formulai

A curated, AI-powered marketplace connecting science-backed brands with high-intent health customers.

A Curated Ecosystem, Not an Open Marketplace

Every brand is reviewed for ingredient integrity, clinical relevance, transparency, and operational alignment. We are building a trusted ecosystem — not a crowded catalog.

Curated & Vetted

AI Personalized Discovery

MAP Compliant

Conversion Optimized

Curated & Vetted

AI Personalized Discovery

MAP Compliant

Conversion Optimized

Curated & Vetted

AI Personalized Discovery

MAP Compliant

Conversion Optimized

Access Customers Actively Seeking Solutions

Formulai customers complete a structured health assessment and receive personalized supplement recommendations tied to specific goals. This creates aligned product discovery and stronger purchase intent.

  • Goal-driven shopping behavior
  • Personalized recommendation stacks
  • Higher intent decision-making
  • Strong repeat purchase potential

Optimized for Conversion Through Personalization

Products appear within personalized stacks tied to customer goals. Each product page includes contextual insights explaining why it was recommended, increasing clarity and perceived value.

  • Goal-aligned product placement
  • Contextual product insights
  • Reduced decision fatigue
  • Higher conversion opportunity

A Custom Brand Landing Page

Every partner receives a dedicated brand page that includes:

  • Brand story integration
  • Science positioning highlights
  • Product portfolio showcase
  • Featured collections
  • Educational integration

Your brand is positioned intentionally — not buried in a grid.

In-House Marketing and Creative Support

We actively grow the ecosystem and amplify partner brands within it. We support with:

  • Email Features
  • Paid Media Testing
  • Social Content Integration
  • Educational Content Placement
  • Influencer & Practitioner Exposure
  • Creative Asset Development

Data Beyond Sales Reporting

Gain insight into customer behavior to inform product development and strategy.

  • Top wellness goals driving purchases
  • Frequently purchased product combinations
  • Budget patterns and purchasing behavior
  • Emerging health trends within our audience

We are not just a channel. We are a source of intelligence

Operational Simplicity

We work to integrate with your business, not disrupt it.

Easy Integration and Fulfillment

Low operational friction. High upside potential. We offer:

  • Flexible dropship options
  • Simple onboarding process
  • Tech and IT support
  • Clear fulfillment standards

MAP Protection & Brand Integrity

Formulai respects brand positioning and existing distribution strategies.

  • MAP adherence
  • No uncontrolled discounting
  • Channel-friendly expansion
  • Complementary to DTC and wholesale

Expand Without Channel Conflict

Formulai works alongside your current retail ecosystem, bringing incremental demand.

  • DTC
  • Practitioner networks
  • Affiliate networks

The Formulai Advantage

Formulai
Other Platforms
Curated & Science-Vetted Marketplace
AI-Driven Personalization Engine
In-House Marketing Support
Easy Dropship integration
MAP-Compliant Positioning
Dedicated Brand Landing Page
Maybe
Conversion-Optimized Product Placement
Maybe

Join a Marketplace Built for Premium, Science-Forward Brands

We are carefully selecting partners to grow within a personalized, trusted ecosystem.