How We Keep the BS Out
Our promise is simple: if it's going into your body or onto your skin, it has to earn its place. Every product is vetted for what actually matters: effectiveness, safety, transparency, and proof it works.
Search
We use advanced AI and expert insight to scan clinical data, sourcing, and global research. We surface real breakthroughs and cut everything else.
Evaluate
Every product goes through a rigorous screening process. We assess safety, scientific credibility, formulation quality, and real-world outcomes.
Monitor
We stay on top of new research and user feedback to make sure every product still earns its spot. If the science changes or results drop, we pull it—no hesitation.
Trusted Curation
We don’t just list products. We hold them to the fire. Every brand goes through real vetting, constant rechecks, and zero tolerance for fluff. If it doesn’t meet our standards for science, safety, and results, it’s out.
We cut through the noise so you can stop wasting time and find what’s actually worth using.
Find What Works For You
Browse collections built around your goals—fitness, recovery, beauty, tech, supplements, and more. Every product is vetted, every pick meets the bar, so you can shop with confidence.
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Beauty & SkincareBeauty & Skincare
Forget trends. This is beauty that works. Clinically-backed, results-focused skincare—no hype, no fluff, just powerful formulas at member-only prices.
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Clean HomeClean Home
We spend most of our lives indoors, but most homes are loaded with toxins, irritants, and invisible stressors. We curate science-backed tools at member-only pricing to help you detox your space, breathe easier, and upgrade the way you live.
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Emotional WellbeingEmotional Wellbeing
Forget quick fixes. This is support that actually works. Clinically backed, results-focused tools for stress, focus, and emotional balance. No fluff—just real relief at member-only prices.
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Fitness & RecoveryFitness & Recovery
Ditch the gimmicks. Fuel your grind and your recovery with tools that actually work. We cut the BS and hook members up with exclusive pricing on products built for real strength, speed, and staying power.
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Sleep & RelaxationSleep & Relaxation
No fluff. No fake calm. Just real solutions to help you wind down, recharge, and actually feel human again. Everything is science-backed, curated with intention, and priced for members only.
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SupplementsSupplements
No gimmicks. No junk. Just science-backed formulas that actually do something. We don’t stock trends; we stock results at member-only pricing that makes sense.
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Technology & WearablesTechnology & Wearables
Forget the gimmicks. This is tech that works. Performance-driven tools and wellness devices with no hype, no fluff, just smart solutions at member-only prices.
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Test KitsTest Kits
Forget guessing. These are tests that give you answers. Clinically backed, results-driven kits that show you what’s really going on—just clear data and real insights at member-only prices.
Break Free From the the Wellness Chaos
We don’t lower our standards to fit the industry. We raise them to protect you. Join Formulai for science-backed products, member pricing, and a personalized plan that only includes what meets the bar.
