How We Keep the BS Out
Our promise is simple: if it's going into your body or onto your skin, it has to earn its place. Every product is vetted for what actually matters: effectiveness, safety, transparency, and proof it works.
Search
We use advanced AI and expert insight to scan clinical data, sourcing, and global research. We surface real breakthroughs and cut everything else.
Evaluate
Every product goes through a rigorous screening process. We assess safety, scientific credibility, formulation quality, and real-world outcomes.
Monitor
We stay on top of new research and user feedback to make sure every product still earns its spot. If the science changes or results drop, we pull it—no hesitation.
Trusted Curation
We don’t just list products. We hold them to the fire. Every brand goes through real vetting, constant rechecks, and zero tolerance for fluff. If it doesn’t meet our standards for science, safety, and results, it’s out.
We cut through the noise so you can stop wasting time and find what’s actually worth using.
Find What Works For You
Browse collections built around your goals—fitness, recovery, beauty, tech, supplements, and more. Every product is vetted, every pick meets the bar, so you can shop with confidence.
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Beauty & SkincareBeauty & Skincare
Discover beauty and skincare curated to support simple, effective routines. Formulai selects trusted products with an emphasis on quality and science, so you can focus on what works.
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Clean HomeClean Home
We spend most of our lives indoors, but most homes are loaded with toxins, irritants, and invisible stressors. We curate science-backed tools to help you detox your space, breathe easier, and upgrade the way you live.
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GroceryGrocery
Explore grocery essentials curated to support everyday cooking, fueling, and snacking. Formulai brings together trusted options designed to fit seamlessly into your daily routine.
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Fitness & RecoveryFitness & Recovery
Explore fitness and recovery essentials designed to support performance, movement, and consistency. Formulai curates trusted tools and products focused on quality and science to help you train, recover, and feel your best day to day.
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Sleep & RelaxationSleep & Relaxation
Shop Formulai’s Sleep & Relaxation collection—science-backed supplements, tools, and tech to support deeper sleep and stress relief.
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Vitamins & SupplementsVitamins & Supplements
Explore vitamins and supplements curated for quality, science, and efficacy. Formulai brings together trusted options with personalized insights to help support a consistent daily routine so that you can reach your health goals.
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Apparel & AccessoriesApparel & Accessories
Explore accessories and apparel designed to support your daily routine beyond supplements. From shaker bottles and blue light blocking glasses to everyday wear, Formulai brings together functional essentials made to fit seamlessly into your lifestyle.
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Test KitsTest Kits
Shop Formulai’s collection of health test kits—genetic, hormone, nutrient, and more. Science-backed insights to guide smarter, personalized choices.
Break Free From the the Wellness Chaos
We don’t lower our standards to fit the industry. We raise them to protect you. Join Formulai for science-backed products, member pricing, and a personalized plan that only includes what meets the bar.
