How We Keep the BS Out
Our promise is simple: if it's going into your body or onto your skin, it has to earn its place. Every product is vetted for what actually matters: effectiveness, safety, transparency, and proof it works.
Search
We use advanced AI and expert insight to scan clinical data, sourcing, and global research. We surface real breakthroughs and cut everything else.
Evaluate
Every product goes through a rigorous screening process. We assess safety, scientific credibility, formulation quality, and real-world outcomes.
Monitor
We stay on top of new research and user feedback to make sure every product still earns its spot. If the science changes or results drop, we pull it—no hesitation.
Trusted Curation
We don’t just list products. We hold them to the fire. Every brand goes through real vetting, constant rechecks, and zero tolerance for fluff. If it doesn’t meet our standards for science, safety, and results, it’s out.
We cut through the noise so you can stop wasting time and find what’s actually worth using.
Find What Works For You
Browse collections built around your goals—fitness, recovery, beauty, tech, supplements, and more. Every product is vetted, every pick meets the bar, so you can shop with confidence.
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Beauty & SkincareBeauty & Skincare
Shop Formulai’s Beauty & Skincare Collection—science-backed, toxin-free products that support skin health without the marketing fluff.
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Clean HomeClean Home
We spend most of our lives indoors, but most homes are loaded with toxins, irritants, and invisible stressors. We curate science-backed tools at member-only pricing to help you detox your space, breathe easier, and upgrade the way you live.
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Emotional WellbeingEmotional Wellbeing
Shop Formulai’s Emotional Wellbeing collection—supplements, tools, and protocols designed to support mood, stress resilience, and mental clarity, all backed by …
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Fitness & RecoveryFitness & Recovery
Shop Formulai’s fitness and recovery picks—clinically informed supplements, gear, and wearables designed to fuel performance and accelerate repair.
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Sleep & RelaxationSleep & Relaxation
Shop Formulai’s Sleep & Relaxation collection—science-backed supplements, tools, and tech to support deeper sleep and stress relief.
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SupplementsSupplements
Shop supplements curated by Formulai. Backed by research, made with clean ingredients, and selected for performance—not hype.
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Technology & WearablesTechnology & Wearables
Shop Formulai’s collection of science-backed tech and wearables—tested for performance, trusted by pros, and chosen for real-world results.
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Test KitsTest Kits
Shop Formulai’s collection of health test kits—genetic, hormone, nutrient, and more. Science-backed insights to guide smarter, personalized choices.
Break Free From the the Wellness Chaos
We don’t lower our standards to fit the industry. We raise them to protect you. Join Formulai for science-backed products, member pricing, and a personalized plan that only includes what meets the bar.
