Our Mission

We built Formulai to fix what the wellness world keeps getting wrong: too many products and not enough accountability.

We focus on what works. With personalized protocols and trusted recommendations, Formulai empowers you take control of your health.

Meet Our Founders

Michael Shufeldt

Co-Founder, CEO

Michael is an entrepreneur and investor with a deep passion for health and wellness. He leverages his entrepreneurial expertise and strategic leadership to develop innovative solutions that help others optimize their well-being. Drawing on the precision and dedication he cultivated as an A-10C fighter pilot, Michael applies the same unwavering commitment to his business ventures.

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John Shufeldt, MD, JD, MBA, FACEP

Co-Founder, CMO

John is a board-certified emergency physician and entrepreneur with a deep commitment to improving how people access and experience health. With over 30 years in clinical practice and business leadership, he brings a unique blend of medical expertise and operational insight to Formulai. As the visionary behind the newly launched ASU John Shufeldt School of Medicine and Advanced Medical Engineering, John continues to redefine what’s possible in healthcare innovation and education.

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Nicholas Harris

Co-Founder, CTO

Nick, CTO of Formulai and author of Elevate Your Health with AI, is a leader in healthtech innovation. He develops advanced AI solutions that integrate genetic, lab, and lifestyle data to deliver personalized, actionable health recommendations, bridging the gap between cutting-edge technology and practical wellness solutions.

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It's Time for Real Progress

Take the Formulai quiz, unlock your Super Stack, and start reaching your health goals now.