Our Why
We got tired of wellness products that looked good, felt trendy, and did nothing. So we built our own. A real all-in-one supplement—no fillers, no fluff, just ingredients that work.
But the problem wasn’t just one product. It was the entire industry that is designed to sell, not to help.
That’s why we built Formulai: a platform of vetted, science-backed products that actually deliver. Because people deserve better than empty promises. They deserve results they can count on.
Meet the Team That’s Done With the BS
Co-Founder, CEO
Michael is an entrepreneur and investor with a deep passion for health and wellness. He leverages his entrepreneurial expertise and strategic leadership to develop innovative solutions that help others optimize their well-being. Drawing on the precision and dedication he cultivated as an A-10C fighter pilot, Michael applies the same unwavering commitment to his business ventures.
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Co-Founder, Chief Medical Officer
John is a board-certified emergency physician, entrepreneur, and attorney with a deep commitment to improving how people access and experience health. With over 30 years in clinical practice and business leadership, he brings a unique blend of medical expertise and operational insight to Formulai. John ensures every product meets the highest standards of safety, science, and impact.
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Co-Founder, CTO
Nick, CTO of Formulai and author of Elevate Your Health with AI, is a leader in healthtech innovation. He develops advanced AI solutions that integrate genetic, lab, and lifestyle data to deliver personalized, actionable health recommendations, bridging the gap between cutting-edge technology and practical wellness solutions.
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VP of Operations
Raquel is a seasoned marketing and merchandising leader with a proven track record in driving brand growth and customer engagement. With extensive experience in omni-channel strategy, eCommerce, and direct-to-consumer marketing, she excels at connecting brands with their target audiences in meaningful ways.
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Senior Brand Manager
Tiffany is a strategic leader in project management and brand operations, with a strong background in product marketing and operational excellence. She focuses on optimizing processes, enhancing efficiency, and ensuring seamless execution across teams. With a results-driven approach, she transforms complex challenges into impactful business strategies.
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Break Free From the BS
