Time To Unf*ck [Wellness|Supplements|Beauty]

Science-backed products. Curated by experts. Personalized for you. Sign up to unlock exclusive pricing and smarter recommendations.

How Formulai Works

Step 1

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Get instant access to insider pricing on science-backed wellness.

Step 2

Shop Smarter

Browse only the best—every product is vetted, backed by research, and results-driven.

Step 3

Get Personal

Take our quiz. Unlock personalized picks and protocols tailored to your body, your goals, your routine.

We Only Work With the Best

Every brand is hand-picked for science-backed results, clinical integrity, and clean formulation.

Why We Built Formulai

Formulai began with a personal search for answers. One of our founders, diagnosed with a rare autoimmune disorder, was looking for an all-in-one supplement he could trust—something simple, effective, and grounded in real science.

Instead, he found a wellness industry flooded with hype, half-truths, and one-size-fits-all products. It became clear that people trying to take control of their health were left to figure it out alone.

So he teamed up with partners with backgrounds in medicine and business to create something radically different: a curated, science-backed wellness platform that removes the guesswork and meets people where they are.

Formulai is for anyone who’s ever felt overwhelmed by choices or misled by marketing. We built this for people like us—who want real results, not empty promises.

Find What Works For You

Browse curated collections built around how you live, from fitness and recovery to beauty, tech, supplements, and more. Find what fits, and shop with confidence.

Ready to Cut Through the Noise?

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