Time To Unf*ck [Wellness|Supplements|Beauty]

Finally, a store that gets it—expert picks, real science, and a personalized plan that actually works.

How Formulai Works

Step 1

Join Free

Get instant access to insider pricing on science-backed wellness.

Step 2

Shop Smarter

Browse only the best—every product is vetted, backed by research, and results-driven.

Step 3

Get Personal

Take our quiz. Unlock personalized picks and protocols tailored to your body, your goals, your routine.

Same Industry, Different Playbook

Most platforms are built to sell, not to help. That’s why you're bombarded with knockoffs, fake reviews, and trend-driven hype that leaves you guessing. We built Formulai to do better.

Everything we offer is vetted for quality, backed by research, and chosen with purpose. You get honest tools, personalized guidance, and products that are actually worth your time. Here's how we compare to the chaos.

We Only Work With the Best

Every brand is hand-picked for science-backed results, clinical integrity, and clean formulation.

Why We Built Formulai

Formulai began with a personal search for answers. One of our founders, diagnosed with a rare neurological disorder, was looking for an all-in-one supplement he could trust. Something simple, effective, and backed by real science.

Instead, he found an industry flooded with hype, half-truths, and one-size-fits-all products. It became clear that people trying to take control of how they feel were left to figure it out alone.

So he teamed up with partners with backgrounds in medicine and business to create something radically different: a curated, science-backed platform that removes the guesswork and meets people where they are.

Formulai is for anyone who’s ever felt overwhelmed by choices or misled by marketing. We built this for people like us who want real results, not empty promises.

Find What Works For You

Browse curated collections built around how you live, from fitness and recovery to beauty, tech, supplements, and more. Find what fits, and shop with confidence.
  • Beauty & Skincare

    Forget trends. This is beauty that works. Clinically-backed, results-focused skincare—no hype, no fluff, just powerful formulas at member-only prices.

    Beauty & Skincare
  • Clean Home

    We spend most of our lives indoors, but most homes are loaded with toxins, irritants, and invisible stressors. We curate science-backed tools at member-only pricing to help you detox your space, breathe easier, and upgrade the way you live.

    Clean Home
  • Fitness & Recovery

    Ditch the gimmicks. Fuel your grind and your recovery with tools that actually work. We cut the BS and hook members up with exclusive pricing on products built for real strength, speed, and staying power.

    Fitness & Recovery
  • Emotional Wellbeing

    Forget quick fixes. This is support that actually works. Clinically backed, results-focused tools for stress, focus, and emotional balance. No fluff—just real relief at member-only prices.

    Emotional Wellbeing
  • Sleep & Relaxation

    No fluff. No fake calm. Just real solutions to help you wind down, recharge, and actually feel human again. Everything is science-backed, curated with intention, and priced for members only.

    Sleep & Relaxation
  • Supplements

    No gimmicks. No junk. Just science-backed formulas that actually do something. We don’t stock trends; we stock results at member-only pricing that makes sense.

    Supplements
  • Technology & Wearables

    Forget the gimmicks. This is tech that works. Performance-driven tools and wellness devices with no hype, no fluff, just smart solutions at member-only prices.

    Technology & Wearables
  • Test Kits

    Forget guessing. These are tests that give you answers. Clinically backed, results-driven kits that show you what’s really going on—just clear data and real insights at member-only prices.

    Test Kits

Ready to Cut Through the Noise?

Sign up free to unlock curated picks and exclusive pricing—built for your body, your goals, your routine.